9 Minute Read
Facebook advertising can help you generate sales. Its implementation is imperative for any business, and a game-changer for any startup company. Part of the beauty is simply how unobtrusive the advertisement appears in a newsfeed. While scrolling, do you remember how many advertisements you saw in your feed? Part of the tact is the subtlety.
“Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.” – Mark Zuckerberg
1. The Power of Facebook Ads
No matter what your company does, you’re going to need a FaceBook page. FaceBook is simply too large in scope for any business to ignore, regardless of size. Furthermore, it’s just a cheap and easy way to connect with your demographic. Advertising on social media is the future. Here are just some of the stats to consider:
-Over 1 billion people use FaceBook
-Over 40 million businesses use a FaceBook page.
-Around 1.5 billion users log in at least every month
-The average person spends 1.72 hours a day on social media
-The average person spends 40 minutes a day just on FaceBook
-Half a billion people use FaceBook mobile
-Yet only 2 million companies actively advertise on Facebook
Conversely, the organic reach of FaceBook is not as powerful as it once was. By itself, your fans will only see 0.5% of the updates to your FaceBook business page. So the bad news is that FaceBook has been lowering the effectiveness of business pages over the years, but the good news is that they also sell you the tools you need to reach a more specific target audience.
2. Easy Management
Fortunately, Facebook Ads are incredibly intuitive. You can easily set them to target your demo, and they get the message out without appearing intrusive. Moreover, they’re extremely cost-effective. A simple $50 can get your advertisement seen to roughly 5,000 – 10,000 people online. That’s a lot of bang for your buck. Facebook advertising can help you generate sales.
3. The “Call Now” Button is Your Best Converter
With half a billion mobile users on at any moment, the “Call Now” feature is a real game-changer. Instead of clicking on a website, you can convert your audience with a single phone call. Capturing leads from smartphones is perhaps one of the most tried-and-true methods of generating interest and sales.
4. Reaching Your Market
The bottom line is that FaceBook ads actually amplify the reach of your content. Therefore, using ads increases your organic growth as well. Believe it or not, people do share ads. This is even more true for influencers on social media who share your ads. Engagement reigns supreme in the internet era, and more engagement is always a good thing for your company.
5. Crucial for Businesses
FaceBook ads level the playing field. Why compete with huge marketing budgets when you can get a better conversion rate for less? In either case, the targeting capabilities are unparalleled for companies large or small. For instance, did you know you could set FaceBook ad parameters on…
-The location, age, gender, interests, and behavior of your demographic
-Layered options for granular targeting
-Nurturing leads to build brand loyalty
-Recent purchase behavior
Hands down, this is the way to pick up new clientele. One source claims that he’s seen social marketing boost conversion rates by 100% and engagement rates by 200%. No matter how you slice it, social media advertising is the future. Facebook advertising can help you generate sales.
6. Facebook Ads Vs. Older Methods
The reason FaceBook ads have such a high conversion rate is simple: they engage the consumer. When you have an engaged customer, you have loyalty to your brand. By micro-targeting, you efficiently get your message across to those who want to hear it. Television and radio can’t do that. So not only is social media the perfect way to target your demographic, but it’s also far more affordable. Facebook advertising can help you generate sales.