The internet is still in its infancy stages, and businesses, especially small ones, are trying to keep up with rapidly changing technology. With many different companies all competing with each other, it’s tough to stand out in the crowd. So when someone types the service you offer into a search bar, you’re going to want to be one of the first companies to show up. Visibility is critical to a small company’s success. How does a business do this? With the concept known as SEO. We here at Pinacl can help.
1. What is SEO?
It’s an acronym. The internet’s SEO definition is Search Engine Optimization. Quite literally it’s the process for trying to get your website to rank higher in the web’s search engines. Sites like Google, Yahoo, and Bing look for certain, specific factors when determining which sites to rank higher in searches, and SEO is the process of capitalizing on said factors. Different types of SEO include using keywords, linking to other pages, and generating content appropriate to your demographic. At Pinacl we can do all of this for you.
Through our use of experienced professionals, customized content, and viable technology, we can work with you to help promote your business online and build a greater presence that search engines pick up on. SEO can get your company to rank higher on Google and other such search engines. Moreover, it just creates greater brand awareness, which is always a bonus when you’re trying to get heard out there. Contact us today to get started.
2. How Can it Help My Company?
By establishing more authority online. Search engines look at sites that are well established and have a significant online presence. New and fledgling sites haven’t established themselves as much yet. That’s where custom SEO comes into play. By generating content specific to your brand, tweaking a few things on your website, and using the right keywords to get noticed, SEO can increase your search ranking significantly. This, in turn, generates more business for your company, and you can start to see a return on your investment.
Which in essence, is all it really boils down to. Search engine optimization is only a business because it helps other businesses grow. If companies didn’t see a return on investment when consulting with an SEO provider, the entire industry would not exist. So get ahead and get your company involved with search engine optimization. There’s no better way to get noticed online by customers.
3. What is SEO Marketing?
SEO marketing is almost a redundancy, as SEO in itself is a form of internet-based marketing. But essentially it’s the act of making your service or product as appealing as possible online to your demographic. We here at Pinacl used SEO for this very site in order to generate more traffic. It’s simply a powerful tool to have your voice be heard by your customers when the internet feels like everyone is already shouting over each other.
So what is SEO marketing? This list should make it a little bit more clear. SEO marketing addresses the following factors on your company’s site:
- Optimizing page speed
- Main content and side content marketed toward your demo
- Keywords for your business/industry
- Internal linking
- External linking
- Managing images
- Managing videos
- Meta description
- Schema Markup
- OG Data
- Social media advertising
4. Can I Just Do it Myself?
Organic traffic by itself is a liability. While creating everything in-house may seem like a good idea, it’s not always that profitable. So it helps to keep as many platforms open as possible. That’s why consulting with us here a Pinacl can give your business the online edge that it needs to cut across the competition. With SEO that can be heard over your competitors, it’s sure to reach a whole new group of customers and clients that want to get your message.